Bibina Foods is currently running a combined editorial and advertising campaign with intouch magazine.
The magazine is very popular in the areas around Bibina’s Warners Bay food warehouse, withe its demographic fitting in well with Bibina’s – traditional media still has a place in promotion and intouch fitted Bibina’s needs.
intouch magazine creative – December/January issue
Our Christmas advertising was planned around the stock ordered months beforehand. I photographed the stock, sourced a recipe, wrote the copy and provided direction to the magazine on the graphic design of the advertising.
The resulting media looks great and Bibina sold out of many of the items quickly.